How can businesses ensure that they are collecting constructive and actionable feedback from customers, rather than just receiving general comments or complaints?

Businesses can ensure they are collecting constructive and actionable feedback from customers by implementing specific and targeted survey questions that prompt detailed responses. They can also encourage customers to provide specific examples or suggestions for improvement in their feedback. Additionally, businesses should actively listen to customer feedback, analyze trends, and take prompt action on areas that require improvement. Finally, businesses can follow up with customers to gather more information or clarify any feedback that may be vague or unclear.