In what ways can a company ensure that they are consistently collecting and analyzing customer feedback to drive continuous improvement in their customer experience engagement strategies?

A company can ensure consistent collection and analysis of customer feedback by implementing automated feedback systems, such as surveys or feedback forms. They can also regularly monitor and analyze social media channels and review sites for customer comments and reviews. Additionally, setting up regular feedback review meetings with key stakeholders and employees can help in identifying trends and areas for improvement. Lastly, creating a culture of customer-centricity within the organization can encourage employees at all levels to prioritize customer feedback and use it to drive continuous improvement in customer experience engagement strategies.