How can businesses ensure that customer feedback data is collected consistently and accurately across all touchpoints to provide a holistic view of the customer experience?

Businesses can ensure consistent and accurate collection of customer feedback data by implementing a centralized system that integrates feedback from all touchpoints such as surveys, social media, and customer service interactions. They should also establish clear guidelines and training for employees on how to collect and input feedback accurately. Utilizing technology such as CRM systems and analytics tools can help automate data collection processes and ensure data integrity. Regularly monitoring and analyzing feedback data to identify trends and areas for improvement is crucial to maintaining a holistic view of the customer experience.