How can businesses ensure that their recognition programs are not only celebrating positive customer feedback, but also encouraging continuous improvement and growth among employees?

Businesses can ensure that their recognition programs promote continuous improvement and growth among employees by tying rewards to specific performance metrics and goals that align with the company's objectives. They can also provide opportunities for professional development and training to help employees enhance their skills and knowledge. Additionally, businesses can foster a culture of feedback and open communication where employees are encouraged to share ideas and suggestions for improvement. Finally, recognizing and rewarding employees who actively seek out feedback, take initiative, and demonstrate a commitment to personal and professional growth can help drive a culture of continuous improvement within the organization.