In what ways can companies proactively build trust with their customers regarding the handling of their personal data, beyond just implementing data protection measures?

Transparency
Companies can proactively build trust with their customers by being transparent about how their personal data is collected, stored, and used. They can also provide clear and easily accessible privacy policies that outline how data is protected and shared. Additionally, companies can engage with customers through regular communication and updates on data security measures, as well as offering options for customers to control their data preferences. Building trust can also involve seeking customer feedback and addressing concerns promptly to demonstrate a commitment to data privacy and security.