How do you approach building trust and rapport with customers who come from different cultural backgrounds than your own?

To build trust and rapport with customers from different cultural backgrounds, I prioritize active listening and demonstrating empathy to understand their unique perspectives and values. I make an effort to learn about their cultural norms, traditions, and communication styles to show respect and appreciation for their background. I also adapt my communication and behavior to be culturally sensitive and inclusive, fostering an environment of mutual understanding and trust.