In what ways can companies build trust with customers when it comes to collecting and utilizing their personal data for personalized communication efforts?

Companies can build trust with customers by being transparent about how their personal data will be collected and used. They should clearly explain the purpose of collecting the data and obtain explicit consent from customers. Companies should also ensure the security and confidentiality of the data by implementing robust data protection measures. Additionally, companies can build trust by providing customers with control over their data, such as allowing them to update their preferences or opt-out of data collection. Regularly communicating with customers about how their data is being used and offering them value in exchange for their data can also help build trust.