How can employees ensure that their use of technology in customer service is not just efficient, but also fosters genuine connections and builds trust with customers?

Employees can ensure that their use of technology in customer service fosters genuine connections and builds trust by personalizing interactions, actively listening to customer needs, and providing timely and relevant solutions. They can also use technology to gather feedback and incorporate customer input into their service delivery. Finally, employees should prioritize transparency and honesty in their communication to build trust with customers.