In what ways can companies proactively engage with customers to build trust and demonstrate their commitment to ethical and responsible use of customer data in personalized marketing strategies?

Companies can proactively engage with customers by being transparent about how they collect, store, and use customer data. They should obtain explicit consent before collecting any personal information and allow customers to easily opt out of data collection. Companies can also use encryption and other security measures to protect customer data from breaches. By regularly updating customers on privacy policies and providing options for data control, companies can demonstrate their commitment to ethical and responsible use of customer data in personalized marketing strategies.