How can a CX ambassador build rapport with customers who may be initially guarded or resistant in their communication?

Guarded Customers
A CX ambassador can build rapport with guarded or resistant customers by actively listening to their concerns and showing empathy towards their situation. They can also demonstrate understanding and patience, while maintaining a positive and friendly attitude throughout the interaction. Building trust through transparent communication and consistently following up on their needs can help break down barriers and establish a strong rapport with these customers over time.