How can companies ensure that their remote CX ambassador community-building initiatives are fostering genuine connections with customers, rather than just promoting brand messaging?

Companies can ensure their remote CX ambassador community-building initiatives foster genuine connections by prioritizing authentic engagement over brand promotion. This can be achieved by encouraging ambassadors to actively listen and respond to customer feedback, sharing personal experiences and stories to create a sense of empathy and relatability, and providing opportunities for customers to engage in meaningful conversations with ambassadors. By focusing on building relationships based on trust and mutual understanding, companies can create a community that values genuine connections over promotional messaging.