How can businesses ensure that their personalized customer experiences are truly enhancing customer trust and loyalty, rather than eroding it due to privacy concerns?

Businesses can ensure that their personalized customer experiences enhance trust and loyalty by being transparent about how they collect and use customer data. They should obtain explicit consent before collecting any personal information and ensure that data is securely stored and protected. Additionally, businesses should allow customers to easily access and update their personal information, as well as provide options for opting out of personalized experiences. Finally, businesses should regularly communicate with customers about privacy policies and how their data is being used to build trust and maintain loyalty.