How can a brand ensure that their culture of appreciation in Customer Experience Management is authentic and not just perceived as a marketing tactic? What strategies can be implemented to maintain genuine customer relationships and loyalty?

A brand can ensure that their culture of appreciation in Customer Experience Management is authentic by consistently demonstrating genuine care and gratitude towards customers, rather than just using empty gestures. Strategies to maintain genuine customer relationships and loyalty include actively listening to customer feedback, personalizing interactions, and going above and beyond to exceed customer expectations. Brands should also prioritize transparency and honesty in their communication with customers to build trust and credibility.