How can companies ensure that their CX awards program not only recognizes achievements, but also effectively instills a culture of customer-centric innovation and continuous improvement throughout the entire organization?

Companies can ensure that their CX awards program effectively instills a culture of customer-centric innovation and continuous improvement by tying the awards to specific customer experience metrics and goals. They can also involve employees at all levels in the awards program to encourage participation and engagement. Additionally, providing training and resources to help employees understand the importance of customer-centricity and how they can contribute to improving the customer experience can further embed this culture within the organization. Regularly reviewing and updating the criteria for the awards program to reflect changing customer expectations and market trends can also help drive ongoing improvement and innovation.