How can a "CX-Hero of the Month" program help foster a culture of continuous improvement and innovation within a customer service team, ultimately leading to a competitive advantage in the marketplace?

Recognizing and celebrating exceptional customer service performance through a "CX-Hero of the Month" program can inspire team members to strive for excellence. By highlighting individuals who embody a commitment to continuous improvement and innovation, the program reinforces these values within the team. This recognition can motivate employees to think creatively, experiment with new ideas, and constantly seek ways to enhance the customer experience. As a result, the team's collective efforts towards innovation and improvement can lead to a competitive advantage in the marketplace by delivering exceptional service that sets the company apart from its competitors.