How can businesses balance the need for constantly evolving user-friendly interfaces with the importance of maintaining consistency and familiarity for their users?

Businesses can balance the need for constantly evolving user-friendly interfaces by conducting thorough user research to understand their preferences and needs. They can also implement agile development practices to quickly iterate and test new designs before fully implementing them. It is important for businesses to maintain consistency and familiarity by establishing design guidelines and patterns that can be applied across different interfaces to create a cohesive user experience. Regularly soliciting feedback from users and conducting usability testing can also help businesses ensure that any changes made to the interface are well-received and do not disrupt the user experience.