How can design teams ensure that user feedback is effectively incorporated into the interface design process while also balancing the need for innovation and creativity in their designs?

Design teams can ensure that user feedback is effectively incorporated into the interface design process by conducting user research, usability testing, and gathering feedback throughout the design process. They can also prioritize user needs and preferences by involving users in the design process through workshops, surveys, and interviews. To balance the need for innovation and creativity in their designs, design teams can use a combination of user feedback and design principles to create unique solutions that meet user needs while also pushing boundaries and exploring new ideas. By continuously iterating on designs based on user feedback and testing, design teams can create interfaces that are both user-friendly and innovative.