How can businesses effectively balance transparency with confidentiality in their communication strategies to build trust with the public?

Businesses can balance transparency with confidentiality by being open and honest about their practices while still protecting sensitive information. They can achieve this balance by being clear about what information they are sharing and why, as well as being consistent in their communication. Businesses can also establish clear guidelines for what information can and cannot be disclosed, and ensure that all employees are trained on how to handle confidential information appropriately. By being transparent about their intentions and actions, businesses can build trust with the public while still maintaining the necessary level of confidentiality to protect their interests.