In what ways can businesses effectively balance the use of innovative technology to improve customer experience with the need to protect consumer privacy and data security in an ever-evolving digital landscape?

Businesses can effectively balance the use of innovative technology to improve customer experience by implementing strong data protection measures, such as encryption and secure storage protocols. They can also be transparent with customers about how their data is collected, used, and protected. Additionally, businesses can regularly update their privacy policies and security practices to adapt to changes in the digital landscape. By prioritizing both customer experience and data security, businesses can build trust with consumers and maintain a competitive edge in the market.