How can businesses effectively balance incorporating advanced technology to enhance customer experiences while still ensuring that older or less tech-savvy customers are able to easily navigate and utilize these new tools?

Businesses can effectively balance incorporating advanced technology by providing clear and user-friendly interfaces for their digital tools. They can also offer training or support for older or less tech-savvy customers to help them navigate the new technology. Additionally, businesses can provide multiple channels for customer interaction, such as phone support or in-person assistance, to accommodate different preferences and comfort levels with technology. Ultimately, businesses should prioritize accessibility and usability in their technology solutions to ensure all customers can benefit from enhanced experiences.

Keywords

technology customer experience usability accessibility training

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