How can companies effectively balance incorporating cutting-edge technology in virtual experiences while ensuring that the user interface remains intuitive and easy to navigate for customers?

Companies can effectively balance incorporating cutting-edge technology in virtual experiences by conducting thorough user testing to ensure that the interface is intuitive and easy to navigate for customers. They can also prioritize user feedback and iterate on the design based on customer input. Additionally, companies can provide clear instructions and guidance within the virtual experience to help users navigate the technology seamlessly. Lastly, companies can invest in training and support resources to help customers understand and utilize the new technology effectively.