How can companies strike a balance between utilizing technology-driven tools in training programs to meet the needs of customers in the digital age, while still emphasizing the importance of authentic, personalized interactions from employees?

Companies can strike a balance by integrating technology-driven tools into training programs to enhance efficiency and effectiveness while also emphasizing the value of authentic, personalized interactions from employees. This can be achieved by using technology for standardized training modules and assessments, allowing employees to focus on building relationships and providing personalized service to customers. Companies should invest in training programs that teach employees how to leverage technology to complement their interpersonal skills, ensuring that they can deliver exceptional customer experiences in the digital age. By combining technology with a human touch, companies can meet the evolving needs of customers while maintaining the importance of authentic interactions.