How can companies strike a balance between utilizing technology to enhance customer experience and ensuring that employees are still able to provide a personalized touch in their interactions with customers?

Companies can strike a balance between utilizing technology and providing a personalized touch by investing in tools that enhance customer experience without replacing human interaction entirely. Training employees on how to effectively use technology to support their interactions with customers can help maintain a personalized touch. Additionally, creating clear guidelines and procedures for when and how to utilize technology can ensure that customer interactions still feel authentic and tailored to individual needs. Regularly gathering feedback from both customers and employees can also help companies fine-tune their approach and find the right balance between technology and personalization.