How can companies strike a balance between utilizing technology to enhance their understanding of customer needs and preferences, while also maintaining a personal and human touch in their customer relationships?

Companies can strike a balance by using technology to collect and analyze data on customer behavior and preferences, allowing them to tailor their products and services accordingly. They can also use technology to streamline communication and provide personalized experiences for customers. However, it is important for companies to also prioritize human interaction by training employees to provide excellent customer service and building relationships based on trust and empathy. By combining technology with a human touch, companies can create a more holistic approach to understanding and meeting customer needs.