How can companies effectively balance the use of technology to enhance the customer experience while still maintaining a personal touch and human connection in their interactions with customers?

Companies can effectively balance the use of technology and maintaining a personal touch by integrating automation with personalized interactions. This can be achieved by using data analytics to understand customer preferences and tailor communication accordingly. Additionally, providing multiple channels for customer engagement, such as live chat or phone support, can help maintain a human connection. Finally, training employees to use technology as a tool to enhance, rather than replace, human interaction can also help strike a balance between technology and personal touch.