How can companies strike a balance between utilizing advanced technology to enhance the customer experience while also maintaining a personal touch and human connection in today's digital age?

Companies can strike a balance by leveraging technology to gather customer data and personalize interactions, such as using AI for chatbots or recommendation engines. They can also incorporate human elements like personalized emails or phone calls to add a personal touch. Training employees to effectively use technology while still maintaining empathy and emotional intelligence can help maintain a human connection in the digital age. Ultimately, companies should focus on using technology as a tool to enhance, rather than replace, human interaction with customers.