How can companies effectively balance the use of technology to enhance customer experience while still maintaining a personalized touch and human connection with their customers?

Companies can effectively balance the use of technology by leveraging data analytics to understand customer preferences and tailor personalized experiences. They can also utilize AI-powered chatbots and virtual assistants to provide quick and efficient customer service. Additionally, companies can incorporate human touchpoints such as personalized emails, phone calls, or in-person interactions to create a more personalized and meaningful connection with customers. By combining technology with human interaction, companies can create a seamless and personalized customer experience that fosters loyalty and satisfaction.