How can companies ensure that they are utilizing technology in a way that enhances customer retention without compromising on the personal touch and human element of their interactions with customers?

Companies can ensure they are utilizing technology to enhance customer retention by implementing personalized communication strategies that make customers feel valued. This can include using customer data to tailor marketing messages and offers. Additionally, companies can use technology to streamline processes and provide efficient customer service, which can improve overall customer satisfaction. It is important for companies to strike a balance between using technology to improve customer experiences and maintaining a personal touch through human interactions, such as providing personalized assistance or follow-ups.