How can businesses strike a balance between using technology to enhance customer loyalty and maintaining a personal touch in their interactions with customers through reward programs?

Businesses can strike a balance between using technology and maintaining a personal touch by leveraging customer data to personalize rewards and offers. This allows them to enhance customer loyalty while still providing a personalized experience. Additionally, businesses can use technology to streamline processes and improve efficiency, freeing up time for staff to focus on building relationships with customers. Lastly, businesses can use a combination of digital and in-person communication channels to engage with customers, ensuring that they feel valued and appreciated.