How can businesses effectively balance the use of technology in their customer feedback process with maintaining a personal touch and human connection with their customers?

Businesses can effectively balance the use of technology in their customer feedback process by incorporating personalized messages and responses when interacting with customers. They can also utilize tools like chatbots and automated surveys to streamline the feedback collection process while still providing a human touch through personalized follow-ups or responses. Additionally, businesses can train their customer service teams to use technology as a tool to enhance the customer experience rather than replace human interaction. By combining technology with a personalized approach, businesses can maintain a human connection with their customers while still leveraging the benefits of technology in their feedback process.