How can companies ensure that the use of technology in remote customer experience settings does not compromise the personal touch and human connection that customers value in their interactions with a brand?

Companies can ensure that the use of technology in remote customer experience settings does not compromise the personal touch and human connection by incorporating personalized messaging and interactions. They can also provide training to their employees on how to effectively use technology to enhance, rather than replace, human interaction. Additionally, companies can offer multiple channels for customer communication, such as phone calls, live chat, and video calls, to cater to different preferences and ensure a more personalized experience. Finally, regularly collecting feedback from customers and implementing changes based on their suggestions can help maintain the human connection and address any potential issues with the use of technology.