How can companies effectively balance utilizing technology to enhance employee performance in delivering exceptional customer experiences while still maintaining a personal and human touch in their interactions with customers?

Companies can effectively balance utilizing technology by implementing tools that streamline processes and provide valuable data insights to enhance employee performance. This allows employees to focus on building strong relationships with customers and delivering personalized experiences. It is important for companies to train employees on how to effectively use technology while still prioritizing human interactions and empathy in customer interactions. Regular feedback and communication with customers can also help companies understand their needs and preferences, allowing them to tailor their approach accordingly.