How can companies effectively balance the use of technology to enhance customer experiences while still maintaining a personal touch in their interactions with customers?

Companies can effectively balance the use of technology by leveraging data analytics to personalize customer interactions. They can utilize automation for routine tasks, freeing up time for employees to focus on building relationships with customers. Companies should also provide multiple channels for customer communication, allowing for both efficient digital interactions and personalized human interactions. Ultimately, maintaining a personal touch requires training employees to empathize with customers and understand their individual needs, even when technology is involved.