How can companies ensure they are effectively using technology to enhance customer experiences without losing the personal touch that is crucial in maintaining a strong culture of customer orientation in today's competitive market environment?

Companies can ensure they are effectively using technology to enhance customer experiences by integrating automation and AI tools to streamline processes and provide personalized interactions. They should also prioritize training employees to use technology effectively and maintain a human touch in customer interactions. Utilizing data analytics to gain insights into customer preferences and behavior can help tailor technology solutions to meet their needs while still maintaining a strong culture of customer orientation. Regularly seeking feedback from customers and adapting technology solutions based on their input can also help companies strike a balance between technology and personal touch in today's competitive market environment.