In what ways can businesses strike a balance between utilizing cutting-edge technologies to enhance customer experience and preserving the personal touch that customers value in their interactions with brands?

Businesses can strike a balance between using cutting-edge technologies and maintaining a personal touch by leveraging data analytics to personalize customer interactions. They can also invest in training their staff to provide exceptional customer service and build relationships with customers. Additionally, businesses can utilize technology to streamline processes and free up time for staff to focus on building personal connections with customers. Ultimately, businesses should use technology as a tool to enhance, not replace, the human element in customer interactions.