In what ways can businesses ensure that the use of technology does not detract from the quality of personal interactions with customers, but rather enhances and complements them in order to build lasting emotional connections in a digital world?

Businesses can ensure that the use of technology enhances rather than detracts from personal interactions by maintaining a balance between digital and human touchpoints. This can be achieved by using technology to personalize interactions, provide seamless omnichannel experiences, and offer convenient self-service options while still prioritizing human connection. Additionally, businesses can train employees to use technology effectively in a way that enhances customer relationships and fosters emotional connections. By leveraging technology to supplement, rather than replace, personal interactions, businesses can build lasting emotional connections with customers in a digital world.