How can businesses ensure that their use of technology in recognition programs for exceptional customer service does not overshadow the personal touch and human connection that is essential in building strong relationships with customers?

Businesses can ensure that their use of technology in recognition programs for exceptional customer service does not overshadow the personal touch by incorporating human elements into the technology, such as personalized messages or interactions. They can also provide training to employees on how to use technology in a way that enhances, rather than replaces, the human connection with customers. Additionally, businesses can regularly gather feedback from customers to ensure that the technology is enhancing their experience, rather than detracting from it. Ultimately, businesses should view technology as a tool to support and enhance the personal touch, rather than a replacement for it.