How can businesses effectively balance the use of technology to prevent negative customer experiences with the importance of maintaining a personal touch and human connection in customer interactions?

Businesses can effectively balance the use of technology by utilizing automation and AI to streamline processes and provide quick responses to customer inquiries. They can also implement personalized marketing strategies to maintain a human connection with customers. Additionally, businesses can train their employees to use technology effectively while still prioritizing human interaction and empathy in customer interactions. By regularly soliciting feedback from customers and adjusting their technology and personal touch strategies accordingly, businesses can ensure a positive customer experience.