How can businesses strike a balance between utilizing technology for efficiency and maintaining a personal connection with customers in today's digital age?

Businesses can strike a balance between utilizing technology for efficiency and maintaining a personal connection with customers by leveraging data analytics to personalize customer interactions. This allows businesses to understand customer preferences and tailor their communication accordingly. Additionally, businesses can use technology to streamline processes and improve customer service, freeing up time for more personalized interactions. Finally, businesses can incorporate a mix of digital and in-person touchpoints to create a seamless and personalized customer experience.