How can businesses ensure that their use of technology enhances the customer experience rather than detracts from it, while still maintaining a personal connection with their customers?

Businesses can ensure that their use of technology enhances the customer experience by investing in user-friendly interfaces, providing personalized recommendations based on customer data, and offering timely and responsive customer support through various digital channels. They can maintain a personal connection with their customers by incorporating personalized messaging, engaging with customers on social media, and collecting feedback to continuously improve their technology platforms to better meet customer needs and preferences. By striking a balance between technology and personalization, businesses can create a seamless and satisfying customer experience that fosters loyalty and trust.