How can companies balance the use of advanced technology with maintaining a personal, human touch in order to provide a truly exceptional customer experience in today's digital age?

Companies can balance the use of advanced technology with maintaining a personal touch by leveraging data analytics to personalize interactions and anticipate customer needs. They can also invest in training employees to provide exceptional customer service and empower them to make decisions that prioritize customer satisfaction. Additionally, companies can utilize automation for routine tasks to free up time for employees to focus on building genuine relationships with customers. Ultimately, combining technology with human touch can create a seamless and personalized customer experience that sets a company apart in today's digital age.