How can businesses effectively balance the use of advanced technology like AI and machine learning with the human touch in order to create a truly personalized and engaging customer experience?

Businesses can effectively balance the use of advanced technology like AI and machine learning with the human touch by integrating these technologies to enhance, not replace, human interactions. This can be achieved by using AI to gather and analyze customer data to provide personalized recommendations, while still allowing human employees to engage with customers on a personal level. Businesses should also prioritize training their employees to effectively use these technologies and empower them to make decisions that prioritize customer satisfaction. By combining the efficiency of technology with the empathy and understanding of human interaction, businesses can create a personalized and engaging customer experience that meets the needs and expectations of their customers.