How can companies effectively balance the use of technology in collecting customer feedback for employee evaluations with the need for human oversight to ensure a fair and accurate assessment of performance?

Companies can effectively balance the use of technology in collecting customer feedback for employee evaluations by implementing automated systems that gather data efficiently and accurately. However, human oversight is essential to interpret the feedback in context, identify trends, and ensure a fair assessment of performance. This can be achieved by having trained evaluators review the data and provide additional insights that technology may not capture. Regular training and calibration sessions can help maintain consistency and accuracy in the evaluation process, ensuring that the use of technology enhances, rather than replaces, human judgment in assessing employee performance.