How can companies effectively balance the use of technology to enhance emotional connections with the need for human interaction and personalized experiences in customer experience environments?

Companies can effectively balance the use of technology by utilizing it to streamline processes and provide convenience while also prioritizing human interaction and personalized experiences. This can be achieved by incorporating technology to gather data on customer preferences and behaviors, allowing for more personalized interactions. Additionally, companies can focus on training their employees to provide empathetic and personalized customer service, complementing the use of technology. By finding the right balance between technology and human interaction, companies can create a seamless and engaging customer experience environment.