How can businesses ensure that their use of technology enhances rather than detracts from the overall customer experience, and what strategies can be implemented to maintain a balance between automation and human interaction in the digital age?

Businesses can ensure that their use of technology enhances the overall customer experience by focusing on personalization, transparency, and efficiency. Strategies such as implementing chatbots for quick responses, utilizing data analytics to tailor recommendations, and offering multiple channels for customer support can help maintain a balance between automation and human interaction. It is important for businesses to regularly gather feedback from customers, train employees to effectively use technology, and prioritize human touchpoints to create a seamless and personalized experience.