How can businesses effectively balance the use of technology to empower customers with the need for human interaction and personalized customer service?

Businesses can effectively balance the use of technology by integrating it into their customer service processes while still maintaining avenues for human interaction. This can be achieved by offering multiple channels for customers to reach out, such as live chat, email, and phone support, as well as ensuring that these channels are staffed by knowledgeable and empathetic employees. Additionally, businesses can use technology to gather data on customer preferences and behaviors in order to personalize their interactions and anticipate their needs. Ultimately, the key is to leverage technology to enhance the customer experience without sacrificing the human touch that is crucial for building trust and loyalty.