How can businesses effectively balance the use of technology with human interaction to create a personalized and seamless customer experience in today's digital age?

Businesses can effectively balance the use of technology with human interaction by utilizing customer data to personalize interactions, such as recommending products based on past purchases. They can also incorporate chatbots and AI to handle routine inquiries, freeing up human employees to focus on more complex customer needs. Additionally, businesses can offer multiple channels for communication, such as live chat, email, and phone, to cater to varying customer preferences. By combining technology with human touchpoints, businesses can create a seamless customer experience that feels personalized and enhances customer satisfaction.