How can companies effectively balance the use of technology and human interaction to create a seamless and personalized customer experience that exceeds expectations?

Companies can effectively balance the use of technology and human interaction by leveraging technology to enhance customer interactions, such as through personalized messaging and data-driven insights. Human interaction should be prioritized for more complex or emotional customer needs, while technology can handle routine tasks to free up time for more meaningful interactions. Training employees to effectively utilize technology and prioritize human connection can help create a seamless and personalized customer experience that exceeds expectations. Regularly gathering feedback from customers and employees can also help companies continuously refine their approach to strike the right balance between technology and human interaction.