How can companies effectively balance the use of technology and human interaction to ensure that customers receive a personalized and exceptional experience?

Companies can effectively balance the use of technology and human interaction by integrating customer data and preferences into their technology platforms to personalize interactions. They can also train employees to use technology as a tool to enhance, rather than replace, human interactions. Additionally, companies can create a seamless omni-channel experience that allows customers to choose the level of technology or human interaction they prefer. Regularly collecting feedback from customers can help companies understand how to fine-tune their approach to provide a personalized and exceptional experience.