How can businesses ensure that their use of technology enhances the customer experience rather than detracts from it, and what steps can they take to continuously improve the balance between technology and human interaction in customer interactions?

Businesses can ensure that their use of technology enhances the customer experience by prioritizing user-friendly interfaces, providing seamless integration between different platforms, and offering personalized experiences based on customer data. To continuously improve the balance between technology and human interaction, businesses can regularly gather feedback from customers, train employees to effectively use technology in customer interactions, and regularly update and improve their technological systems to meet changing customer needs and preferences. By focusing on creating a harmonious blend of technology and human touch, businesses can create a positive and engaging customer experience.